| Fresh insight used to fuel a refreshed vision for the Tesco brand and how to evolve the brand experience. |
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| Result: “Quick win” changes already in place, with others being worked on for 2009/10 |
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| “There’s no better company to supercharge your brand thinking. They challenged us to think about the bigger, longer-term brand issues. We came out with several important initiatives that we are already implementing.” |
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| Lance Bachelor, Marketing Director, Tesco |
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