Role: Brand-led Design Partner 1-line bio: WHSmith (95), Brown KSDP (97), Elmwood (2000), Ethos (01), SwaG (05) Expertise: Brand-led design; fast and fab stimulus Style: Creative, pragmatic and results-driven Ideas: - Member of Design Business Association - Author of article on Packaging Design in Brand Strategy Hobbies: Frustrated Liverpool football fan, travel, wining and dining.