Hype busters: cutting through the hype about branding today

Each year we do a set of New Year cards as a source of inspiration for our clients and contacts. This year the theme is ‘Hype Busters: Busting the Hype about Branding Today’. Below I [...]

2017 in review: Rebooting branding for a digital age

As we approach the end of the year, its time to look back and do a quick review of 2017. We’ve done another 100 blog posts this year, posting every week, like we have since the blog started back [...]

How can big brands can fight back?

Big consumer brands face many challenges today, including retailer pressure, rising commodity prices and new, smaller ‘insurgent brands’.  Despite these challenges, big brands are not [...]

Are big brands really dying?

The media is full of stories about big brands declining and even facing extinction. The dominant narrative is as follows: Big brands are losing out to smaller ‘insurgent brands’ These [...]

Start with WHAT, not WHY

It seems I’m one of the only people to dare question the logic in Simon Sinek’s ‘Start with why’ approach to brands and business. So it was refreshing to read someone else [...]

Pukka Pies show how to grow the core

It’s great to see the brand strategy coaching work we did for Pukka Pies* last year coming to life, with recent news of a total brand re-launch program. As I explore below, this is a [...]

Bake your brand into every bit of your business, like BA

I saw a lovely example of ‘baking’ the brand into every bit of your business today on a British Airways flight. It was that safety video that every airline has to show. You know, the [...]

Rejuvenate your category, like Generator Hostels

Generator is a great example of a brand rejuvenating a whole category, in this case hostels. My memory of hostels is the pretty basic and functional places I stayed in whilst Inter-railing round [...]

Test, learn AND use your gut like Laudrapp

The Founder and CEO of Laudrapp, Edward Relf (bottom right below), shared some great insights on brand building in a digital age at the Festival of Marketing. Laudrapp is an on-demand laundry [...]

Just Eat use social media to sell more stuff: brandgym book post 2

In this second post inspired by our new book, the brandgym: A Practical Workout to Grow Your Brand in a Digital Age, we look at ensuring social media usage is anchored on the ultimate objective [...]