brandgym book number 8 goes to print!
I’m excited to have just sent off for printing our 8th book: “the brandgym: A Practical Workout for Growing your Brand in a Digital Age”. The book will be published on September 4th. This book has been a collaborative effort, with input from all the brandgym partners.
We’d really appreciate your help in announcing the book by clicking the link below…
… this lets you send out a short message on launch day via your Facebook and/or Twitter
The book covers four key stages of growth creation:
Brand-led Growth: focusing branding on driving profitable growth by ‘Following the Money’, not the latest marketing trends
Bring Your Vision to Life: blending the best of digital and human insight to create an inspiring and purposeful positioning
Grow the Core: driving distinctiveness through the whole mix, including the use of digital technology to upgrade or even re-invent your core. Expanding distribution, including harnessing exciting new digital routes to the consumer.
Stretch from the Core: extending and then stretching the core including innovative new ways to deliver your brand promise using digital technology.
More on the book a bit closer to the launch date.
Thanks for your help!